财经论丛 ›› 2019, Vol. 35 ›› Issue (1): 81-90.

• 工商管理 • 上一篇    下一篇

基于扎根理论的社会创业企业资源拼凑策略研究

彭伟, 于小进, 郑庆龄   

  1. 常州大学商学院,江苏 常州 213164
  • 收稿日期:2018-04-15 出版日期:2019-01-10 发布日期:2019-01-09
  • 作者简介:彭伟(1986-),男,江西上饶人,常州大学商学院副教授,博士;于小进(1993-),男,江苏泰州人,常州大学商学院硕士生;郑庆龄(1995-),女,安徽马鞍山人,常州大学商学院硕士生。
  • 基金资助:
    国家社科基金项目(17BGL002)

Study on the Resource Bricolage Strategy of Social Ventures Based on the Grounded Theory

PENG Wei, YU Xiaojin, ZHENG Qingling   

  1. School of Business, Changzhou University, Changzhou 213164, China
  • Received:2018-04-15 Online:2019-01-10 Published:2019-01-09

摘要: 社会创业正日益成为我国创业活动的重要组成部分,研究社会创业企业在资源高度匮乏情境下的资源拼凑行为对丰富与拓展社会创业和资源拼凑理论研究具有重要意义。选取8家社会创业企业为研究对象,采用扎根理论方法,探讨中国转型经济情境下社会创业企业资源拼凑的内涵及动态演化过程。研究结果表明,社会创业企业主要在实物、人力、网络、技能、市场以及制度等六个领域开展资源拼凑活动。此外,社会创业企业在不同的发展阶段采取不同的资源拼凑策略:在创建期,采取“以实物拼凑和人力拼凑为主”的策略;在存活期,采取“技能拼凑是首选”的策略;在成长期,采取“以市场拼凑和制度拼凑为主”的策略。研究结论丰富了资源拼凑领域的研究成果,对中国社会创业企业的成长实践也具有重要启示。

关键词: 社会创业, 资源拼凑, 扎根理论

Abstract: As social entrepreneurship is increasingly becoming an important part of entrepreneurial activities in China, it is of great significance to enrich and expand the research of social entrepreneurship and resource bricolage theory by studying the resource bricolage behavior of social entrepreneurship in the context of resource shortage. Taking eight social ventures as the research object, this paper adopts the grounded theory method to explore the connotation and dynamic evolution process of resource bricolage behavior of social ventures in the context of China's transformation economy. Research results show that social ventures mainly carry out resource bricolage activities in six fields, including physical resources, human resources, network, skills, market and institutions. Moreover, social ventures adopt different resource bricolage strategies at different stages of their development. During the establishment period, they mainly adopt physical resource bricolage and human resource bricolage strategy. In the survival period, skill bricolage is the preferred strategy. They mainly carry out market and institutional bricolage activity in the growth period. This paper helps to enrich the study in the field of resource bricolage and provides important enlightenment for the growth practice of social ventures in China.

Key words: Social Entrepreneurship, Resource Bricolage, Grounded Theory

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