›› 2013, Vol. 29 ›› Issue (5): 100-105.
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WANG Han, ZHENG Chun-Dong, ZHANG Lu. [J]. , 2013, 29(5): 100-105.
王寒, 郑春东, 张璐. 品牌延伸产品该如何做广告？——不同广告类型对契合度及延伸评价的影响[J]. 财经论丛, 2013, 29(5): 100-105.
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