Abstract: Firms’ past export experience can reduce the sunk costs related to entry into new trade relationships (export new products and enter new export markets) through learning by exporting, which facilitates firms’ export expansion. Based on the firm-product-destination level China’s customs data from 2000 to 2005, this paper uses a linear probability model to test the mechanism behind the role of export experience on firms’ export expansion. The results suggest that firms’ own and others’ export experience have an inverted U-shaped effect on firms’ export expansion, which is different by firms’ ownership, destinations in various income groups and modes of trade on a certain extent.

摘要： 企业恰当利用出口经验的学习效应可减少出口新产品和开拓新市场所需支付的沉没成本，从而推动自身的出口广化。本文基于2000—2005年中国海关数据库中企业-产品-目的国层面的出口数据，运用线性概率模型考察出口经验对企业出口广化的促进机制，结果表明：企业自身和其他企业以往的出口经验对企业当期出口广化存在倒U型的影响，且这种影响因企业所有制属性、出口目的国收入水平以及贸易方式的不同而存在结构性差异。