Abstract: Abstract：the quality and safety of agricultural products has attracted more and more attention of consumers and the whole society, based on the systematical reviews the domestic and foreign related theory research literature, through the survey data, using empirical method, analyzes the different characteristics of the consumers of agricultural product safety and quality concerns, puts forward relevant management strategies, which provides an important basis for the management of quality and safety of agricultural products and strengthen the manageeement of the market, but also conducive to further regulate the production of agricultural products and circulation, enhance domestic competitiveness of agricultural products.

摘要： 摘要：农产品质量安全越来越受到广大消费者以及全社会的高度关注，本文在疏理回顾国内外相关理论研究文献的基础上，通过取得调查数据，采用实证的方法，分析了不同特征的消费者对农产品安全质量的关注状况，提出了相关管理应对策略，从而为加强农产品的质量安全管理以及其市场管理提供了重要的依据，也有利于进一步规范农产品的生产和流通，增强国内农产品的竞争力。