关键词: 互联网+, 市场演化, 嵌入式监管

Abstract: The application of internet technology has broken the form of organization of the traditional taxi market, and the organizational evolution has achieved from the administrative monopoly to oligopoly. As a result, oligopolistic competitionamong the platform-like tycoons will increasingly emerge in the taxi market. Based on the deductive logic of “technological innovation-market evolution-optimizing supervision”, this article analyzes the reconstruction of the supervision model for the taxi market in the context of “internet plus”. It is suggested that in the future the old regulatory ways be abandoned of separating the commercial activities in the taxi market. And at the same time a new system should be established, in which various kinds of commercial activities would be unified, with the important roles of the taxi platform-company taken into full consideration. Finally, the embedded two-layer supervision model should be implemented involving the government and platform.

Key words: Internet Plus, Market Evolution, Embedded Supervision