自我一致性对消费者-绿色品牌关系真实性的影响——生态知识和感知效用的调节作用
孙习祥, 张启尧
Influence of Self-Consistency on Consumer-Green Brand Relational Authenticity——Moderating Effect of Ecological Knowledge and Perceived Consumer Effectiveness
SUN Xixiang, ZHANG Qiyao
财经论丛
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2017, (11): 84
-94
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