Abstract: In the era of "Internet +", consumption upgrading have the nature of customization, quality, experience, and emotion, and It also have characteristics of sociality, sharing, simplification and intelligence. The integration and transformation of consumption subject, consumption object and consumption carrier of the traditional industry by the internet makes it possible for the traditional industry to realize the interconnection between industries through the Internet. It will be the next blue ocean and the next outlet, remodeling our consumption environment and increasing consumption will. From the supply side of the power to develop and develop new consumer hot spots and emerging from the demand side of the policy to create more support for consumption growth pattern, promote consumption upgrading in China.