关系学习、前瞻型环境战略与企业竞争力——有调节的中介模型

财经论丛 ›› 2019, Vol. 35 ›› Issue (1): 91-99.

关系学习、前瞻型环境战略与企业竞争力——有调节的中介模型

张根明, 张元恺

中南大学商学院,湖南长沙 410083

收稿日期:2018-03-14 出版日期:2019-01-10 发布日期:2019-01-09
作者简介:张根明(1963-),男,湖南长沙人,中南大学商学院教授,博士;张元恺(1993-),男,河南郑州人,中南大学商学院硕士生。
基金资助:
国家自然科学基金项目(71172100);国家软科学研究计划项目(2014GXS4D135)

Relationship Learning, Proactive Environmental Strategy and Enterprise Competitiveness——A Moderated Mediation Model

ZHANG Genming, ZHANG Yuankai

School of Business, Central South University, Changsha 410083, China

Received:2018-03-14 Online:2019-01-10 Published:2019-01-09

摘要/Abstract

摘要： 践行“绿色发展”已经成为企业获取竞争优势的重要影响因素。为探究企业如何减少前瞻型环境战略的投资成本和实现绿色发展的价值创新,本文以自然资源基础理论和蓝海战略理论为基础,构建关系学习对企业竞争力作用的有调节中介模型,并以216家制造业企业为研究对象进行实证检验。结果表明:前瞻型环境战略在关系学习与企业竞争力的关系中起部分中介作用;环境动态性正向调节前瞻型环境战略与企业竞争力的影响关系,而在关系学习与前瞻型环境战略关系中不具有调节效应。研究为企业进行环境管理,摆脱红海竞争,获取差异化和成本化竞争优势提供启示与指导。

关键词: 关系学习, 前瞻型环境战略, 环境动态性, 企业竞争力

Abstract: Green development” has become an important means for enterprises to obtain competitive advantage. In order to explore how to reduce the investment cost of proactive environmental strategy(PES) and to realize the value innovation of green development, this study, based on Natural Resource-Based View and Blue Ocean Strategy Theory, constructs a moderated mediation model to explain the influence of relationship learning (RL) on enterprise competitiveness (EC). The results of questionnaire survey of 216 manufacturing firms are as follows: PES plays a partial intermediary role between RL and EC; Environmental dynamism (ED) has a positively moderating effect on the relationship of PES and EC, but it has no moderating effect on the relationship of RL and PES. This paper provides enlightenment and guidance for enterprises in their environmental management, in their efforts to get rid of the competition in the red oceans, and to gain the competitive advantage of differentiation and cost.

Key words: Relationship Learning, Proactive Environmental Strategy, Environmental Dynamism, Enterprise Competitiveness

中图分类号:

F272

张根明, 张元恺. 关系学习、前瞻型环境战略与企业竞争力——有调节的中介模型[J]. 财经论丛, 2019, 35(1): 91-99.

ZHANG Genming, ZHANG Yuankai. Relationship Learning, Proactive Environmental Strategy and Enterprise Competitiveness——A Moderated Mediation Model[J]. , 2019, 35(1): 91-99.

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