关键词: 获得感, 信心, 共同富裕, 民营企业家

Abstract: The private economy is the basic force for the construction of common wealth, and the sense of gain and confidence of private entrepreneurs play a key role in their motivation and sense of responsibility to participate in the construction of common wealth. Using the questionnaire survey of 691 private entrepreneurs, this study explores the influence of private entrepreneurs' sense of gain on their future investment intention. The results find that the stronger the sense of gain of private entrepreneurs, the more willing they are to expand the scale of enterprise investment, and the higher their investment enthusiasm. This positive effect of the sense of gain on the willingness to invest in the coming year is more prominent among those private entrepreneurs who have higher education level, serve as CPPCC members and representatives of trade associations and chambers of commerce. Confidence and happiness are the two intermediary factors that influence the effect of sense of gain on investment enthusiasm. The stronger the sense of gain of private entrepreneurs, the more confidence they have in business development, the higher their sense of happiness, and the more willingness they demonstrate to expand the scale of the enterprise. In the future, efforts should be made to promote the high-quality development of private enterprises in terms of enhancing private entrepreneurs' sense of gain, boosting their confidence and optimizing the business environment, so as to help achieve the common wealth.

Key words: Sense of Gain, Confidence, Common Prosperity, Private Entrepreneurs