Abstract: Taking charity's financial information which was openly disclosed as the sample, this paper studied the influence of financial information transparency on charitable income by empirical method. The study found that charitable organization, which has more transparent financial information are more likely to get higher income from donations, incremental financial information transparency can bring incremental donation income, and marketization process is not an important factor that can affect the donation income. Further more, when distinguished the fund-raising type of charity organizations, we found that the financial information transparency in non-public offering charity organizations have stronger financing effect than in public offering charitable organizations.