Abstract: his paper studies influence factors of Chinese automobile differently exported to partner countries from the perspective of consumers’ demand features on heterogeneous car models in the framework of gravity model. The conclusions are as follows. Automobile importing countries’ economic development level influences import volume not only through changing consumers’ purchasing power but also through demand preference adjustment. Generally speaking, the export volume from China to different partners first increases and then decreases along with different partners’ GDP per person changing from low level to high level. Additionally, partners’ markets positioning has effect on the difference of export volume to different partners. Specifically, the export volume to different partners goes in the opposite direction to the average price of export automobile.