环境影响诉求对绿色购买意愿的影响机制研究——消费者CSR内部动机感知的中介作用和自我建构的调节作用
余伟萍, 毛振福, 赵占恒
Research on the Mechanism of Environment Impact Appeals towards Green Purchase Intention——The Mediating Role of Perceived CSR Intrinsic Motives and the Moderating Role ofSelf-construal
YU Weiping, MAO Zhenfu, ZHAO Zhanheng
财经论丛
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2017, (7): 86
-94
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