虚拟品牌社区顾客价值共毁行为维度探索与量表研究
曹冰, 金永生, 李朝辉, 卜庆娟
Dimension Exploration and Scale Development of Customer Value Co-destruction Behavior in Virtual Brand Community
CAO Bing, JIN Yongsheng, LI Zhaohui, BU Qingjuan
财经论丛 . 2023, (5): 91 -101 .