›› 2014, Vol. 30 ›› Issue (2): 79-84.

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The Relation among Green Entrepreneurial Orientation, Green Dynamic Capabilities and Business Growth in New Service Enterprises

  

  • Received:2013-07-10 Revised:2013-12-05 Online:2014-02-10 Published:2013-12-11

新服务企业绿色创业导向、绿色动态能力 与企业成长的关系研究

李先江   

  1. 武汉工程大学管理学院
  • 通讯作者: 李先江
  • 基金资助:

    2012年湖北省教育厅科学技术研究重点项目《湖北省服务企业低碳营销创新方式及对策研究》

Abstract: The path of green entrepreneurial orientation converted to organizational performance has been the focus of domestic and foreign academic circles. This study proposed concept of green dynamic capabilities on the basis of the relevant research, build a conceptual model that green entrepreneurial orientation influence on business growth in new service enterprises taking green dynamic capabilities as a mediating variable, environmental uncertainty as an adjustment variable, an empirical study with a sample of 215 firms from five cities of China. The results show that green dynamic capabilities plays part mediating role between green entrepreneurial orientation and business growth in new service enterprises, environmental uncertainty plays a regulatory role.

摘要: 绿色创业导向转化为组织绩效的路径一直是国内外学术界关注的焦点。本研究在相关研究基础上,提出了绿色动态能力构念,并将绿色动态能力作为中介变量,环境不确定性作为调节变量,构建了新服务企业绿色创业导向对企业成长影响的概念模型,并以国内5个城市215家企业为样本对其进行了实证检验。研究发现,绿色动态能力在新服务企业绿色创业导向与企业成长之间发挥着部分中介作用,环境不确定性发挥着调节作用。该结论进一步丰富了绿色创业导向理论,为新服务企业创业导向的实施提供了一种新思路。