Abstract: The development of internet lottery has not been smooth in China. Sometimes it was allowed, sometimes it was prohibited. The changing attitude of the Chinese government is due to that it has never come up with clear and consistent strategies toward internet lotteries, nor developed effective regulatory measures to them. From the very birth of the internet lotteries, China has embraced a competitive business model while the other countries such as the United States and the European countries have taken on an opposite one, the monopolistic business model. Although it has produces larger revenues, the competitive model has caused difficulties for the Chinese government to regulate online lotteries as so many internet companies have been involved into the business. The Chinese government should consider giving up the competitive model and taking the monopolistic one so that it can easily regulate the industry. It should also take on a phased engagement strategy to allow the industry matures step by step. It must be careful to protect the current base of lottery sale shops and take measures to protect the lottery buyers as they were significantly affected by the online lottery sales. Regulation is important to the healthy development of the industry. Regulatory measures such as licensing and minimum internal control should be taken and reviewed from time to time.

摘要： 我国互联网彩票一开始即采取了竞争性经营模式，使得政府难以进行有效管制，从而陷入一放就乱、一乱即禁的困局。我国应当采取垄断性经营模式，仅允许一至两家公司经营互联网彩票，便于政府管制。同时，应当制定渐进展开、分阶段实施的互联网彩票发展战略，注意与实体投注店的分工合作，并对购彩者采取适当的保护措施。在监管方面，实行对互联网彩票公司及其相关公司的行政许可制度，督促互联网彩票公司建立健全内部控制制度，并进行经常性的评估、检验，不断改进。