A Review of the Research on the Attitude Behavior Gapin Green Consumption and Future Prospects

Abstract

Abstract: The puzzle on attitude behavior gap in green consumption has been in existence for more than 40 years, but few domestic and foreign scholars have systematically reviewed the related research. In order to theoretically solve this puzzle, this paper conducts a review of the attitude behavior gap in green consumption from the following aspects: connotation definition, categorisation, measurement, casuses, and intervention measures. Finally, some possible future research directions of the attitude behavior gap in green consumption are expounded.

Key words: Green Consumption, Attitude Intensity, Behavior Intensity, Attitude Behavior Gap, Intervention Measures

摘要： 绿色消费态度行为不一致之谜已存在40多年,但鲜见国内外学者对绿色消费态度行为缺口相关研究进行系统回顾。为了从理论上解开这一谜团,本文从绿色消费态度行为缺口的内涵界定、类型维度、综合测量、多维动因、修复策略和效果评价等方面,对国内外相关文献进行梳理,最后,说明绿色消费态度行为缺口的发展趋势和研究展望。

关键词: 绿色消费, 态度强度, 行为强度, 态度行为缺口, 修复策略

CLC Number:

F270

WANG Jianguo, WANG Jianming, DU Yu. A Review of the Research on the Attitude Behavior Gapin Green Consumption and Future Prospects[J]. , 2017, 33(11): 95-103.

王建国, 王建明, 杜宇. 绿色消费态度行为缺口的研究进展[J]. 财经论丛, 2017, 33(11): 95-103.

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