Abstract: Based on 2703 valid questionnaires in 10 provincial units of western China,this paper uses the Probit model to analyze the new agricultural management entities' willingness to accept the P2P lending. The results show that the differences in the variables of householder talents,the regional characteristics and the family characteristcs can influence the new agricultural management entities' willingness to accept the P2P lending,and those that have an advantage in these three variables are more likely to accept the P2P lending. What's more,no essential difference is found in the willingness of the following four types of new agricultural management entities to accept the P2P lending: the professional farmer,the family farm,the farmer cooperatives and the agricultural enterprises.

Key words: New Agricultural Management Entities, P2P Lending, Probit Model, Willingness to Accept

摘要： 基于西部地区10省市、2703份有效问卷,运用Probit模型实证新型农业经营主体对P2P网络借贷的接受意愿。结果显示:户主禀赋变量、家庭特征变量和区域特征变量会对新型农业经营主体接受P2P网络借贷产生影响,在户主禀赋变量、家庭特征变量和区域特征变量方面具有优势的新型农业经营主体更容易接受P2P网络借贷,而种养殖业专业大户、家庭农场、农民专业合作社和农业龙头企业等四类新型农业经营主体对P2P网络借贷的接受意愿并无本质差别。

关键词: 新型农业经营主体, P2P网络借贷, Probit模型, 接受意愿