Research on Energy-saving Behaviors of Urban Residents Based on

›› 2018, Vol. 34 ›› Issue (5): 105-112.

Research on Energy-saving Behaviors of Urban Residents Based on

TPBYANG Junru, WANG Yu

School of Business Administration, Zhongnan University of Economics and Law,Wuhan 430073 ,China

Received:2017-11-18 Online:2018-05-10 Published:2018-05-08

基于计划行为理论的城镇居民家庭节能行为研究

杨君茹, 王宇

中南财经政法大学工商管理学院,湖北武汉 430073

作者简介:杨君茹(1976-),女,河北定州人,中南财经政法大学工商管理学院副教授;王宇(1991-),男,河北邢台人,中南财经政法大学工商管理学院硕士生。
基金资助:
国家社科基金项目(13CGL061);湖北省社科基金项目(2015165)

Abstract

Abstract: In this paper, we construct a theoretical model based on Theory of Planned Behavior, to investigate psychological factors that affect citizen's energy conservation behaviors. The goal of this paper is to find proper ways to strengthen citizens' energy saving desire, and furthermore, to build up a resource-saving, pro-environmental and harmonious society. By using the factor analysis approach as well as a set of statistical methods, we empirically explore the factors that impact citizens' behaviors with city household data. We find that Energy-saving Behavior Intention is the main psychological driver that encourages people to be energy-saving. Besides, citizens' attitude, subjective normalization as well as their inherent perception acts as potential mechanisms that have significant impact on people's energy-saving behaviors. Finally, energy consumption habits mediate citizens' energy conservation behaviors.

Key words: Household Energy-saving Behavior, The Theory of Planned Behavior, Energy Using Habit

摘要： 为了更好地引导城镇居民的家庭节能行为,促进中国资源节约型社会与环境友好型社会目标的实现,本文以“计划行为理论”为基础构建了城镇居民节能行为的心理动因理论模型。运用描述统计、因子分析等方法对我国城镇居民家庭节能行为进行了实证分析。研究发现居民家庭节能意愿是导致其实施节能行为的最直接心理动因,居民的节能行为态度、主观规范、知觉行为控制是节能行为的间接驱动因素。此外,用能习惯对城镇居民节能行为起到了调节作用。

关键词: 家庭节能行为, 计划行为理论, 用能习惯

CLC Number:

F206

TPBYANG Junru, WANG Yu. Research on Energy-saving Behaviors of Urban Residents Based on[J]. , 2018, 34(5): 105-112.

杨君茹, 王宇. 基于计划行为理论的城镇居民家庭节能行为研究[J]. 财经论丛, 2018, 34(5): 105-112.

References

[1] 中华人民共和国统计局. 中国统计年鉴 [M]. 北京:中国统计出版社,2014.
[2] 孙岩,江凌. 居民能源消费行为研究述评[J]. 资源科学,2016,(4):19-25.
[3] 刘宇伟. 计划行为理论和中国消费者绿色消费行为 [J]. 中国流通经济,2008,(8):66-69.
[4] 王建明,吴龙昌. 家庭节水行为响应机制研究:道家价值观视阈下的TPB拓展模型 [J]. 财经论丛,2016,(5):105-113.
[5] 芈凌云,顾曼,杨洁. 城市居民能源消费行为低碳化的心理动因——以江苏省徐州市为例 [J]. 资源科学,2016,(4):609-621.
[6] Vries P. D,Aarts H.,Midden C. J. H. Changing Simple Energy-Related Consumer Behaviors: How the Enactment of Intentions Is Thwarted by Acting and Non-Acting Habits [J]. Environment & Behavior,2011,43(5):612-633.
[7] 王建明,贺爱忠. 消费者低碳消费行为的心理归因和政策干预路径:一个基于扎根理论的探索性研究 [J]. 南开管理评论,2011,(4):80-89.
[8] Abrahamse W.,Steg L.,Vlek C.,et al. A Review of Intervention Studies Aimed at Household Energy Conservation [J]. Journal of Environmental Psychology,2005,25(3):273-291.
[9] Aarts H.,Dijksterhuis A. Habits as Knowledge Structures: Automaticity in Goal-directed Behavior [J]. Journal of Personality & Social Psychology,2000,78(1):53-63.
[10] Aarts H.,Custers R. Habit,Action,and Consciousness [J]. Encyclopedia of Consciousness,2009: 315-328.
[11] Bamberg S. Is a Residential Relocation a Good Opportunity to Change People's Travel Behavior？ Results from a Theory-Driven Intervention Study [J]. Environment & Behavior,2006,38(6):820-840.
[12] Knussen C.,Yule F.,Mackenzie J.,et al. An Analysis of Intentions to Recycle Household Waste: The Roles of Past Behavior,Perceived Habit,and Perceived Lack of Facilities [J]. Journal of Environmental Psychology,2004,24(2):237-246.
[13] Ajzen I. Perceived Behavioral Control,Self-efficacy,Locus of Control,and the Theory of Planned Behavior [J]. Journal of Applied Social Psychology,2002,32 (4):665-683.
[14] Anker-Nilssen P. Household Energy Use and the Environment:A Conflicting Issue [J]. Applied Energy,2003,76(1–3):189-196.
[15] Olsen M. E. Consumers' Attitudes toward Energy Conservation [J]. Journal of Social Issues,1981,37(2):108-131.
[16] Stern P. C.Towards a Coherent Theory of Environmentally Significant Behavior [J]. Journal of Social Issues 2000,56: 407-424.
[17] Schwartz S. H. Normative Influence on Altruism [J]. Advances in Experimental Social Psychology,1977: 222-275.
[18] Ek K.,Sderholm P.The Devil is in the Details: Household Electricity Saving Behavior and the Role of Information [J]. Energy Policy,2010,38: 1578-1587.
[19] Abrahamse,W. and Steg,L. How do Socio-demographic and Psychological Factors relate to Households' Direct and Indirect Energy Use and Savings [J]. Journal of Economic Psychology,2009,(30),711-720.
[20] Yadav R., Pathak G. S. Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior [J]. Ecological Economics,2017,134: 114-122.
[21] Armitage C. J.,Conner M. Efficacy of the Theory of Planned Behavior: AMeta-analytic Review [J]. British Journal of Social Psychology,2001,40(4):471-499.
[22] Wang S.,Fan J.,Zhao D.,et al. Predicting Consumers' Intention to Adopt Hybrid Electric Vehicles: Using an Extended Version of the Theory of Planned Behavior Model [J]. Transportation,2016,43(1):123-143.
[23] Triandis H. C. Values,Attitudes,and Interpersonal Behavior [J]. Nebraska Symposium on Motivation,1980,(27):195-259.
[24] Knussen C.,Yule F. “I'm not in the Habit of Recycling”The Role of Habitual Behavior in the Disposal of Household Waste [J]. Environment & Behavior,2008,40(5):683-702.
[25] Nordlunda A.M.,Garvill J. Effects of Values,Problem Awareness,and Personal Norm on Willingness to Reduce Personal Car Use [J]. Journal of Environmental Psychology,2003,(23):339-347.
[26] Castronova E. Achievement Bias in the Evolution of Preferences [J]. Journal of Bioeconomics,2004,6(2):195-226.
[27] Perugini M.,Bagozzi R. P. The Role of Desires and Anticipated Emotions in Goal-directed Behaviours: Broadening and Deepening the Theory of Planned Behavior [J]. British Journal of Social Psychology,2001,40(1):79-98.
[28] Chan R.Y. K. Determinants of Chinese Consumers' Green Purchase Behavior [J]. Psychology & Marketing,2001,18(4):389-413.