Abstract: Insufficient endogenous motivation of farmers is currently a pain point and difficulty that restricts the development of agriculture, rural areas, and farmers in China. Enhancing the endogenous motivation of farmers is an inevitable requirement for promoting the process of rural revitalization. However, although the Chinese government has attached great importance to this issue and adopted active measures from multiple dimensions such as industry support, professional organization cultivation, and skills training, the insufficient endogenous motivation of farmers remains evident. How to stimulate and enhance the endogenous motivation of farmers is still a pressing issue that needs to be addressed to achieve sustainable and steady development of agriculture, rural areas, and farmers.
Based on the perspective of institutional logic, this article first theoretically deduces the actual impact of inclusive finance participation on the endogenous motivation of farmers and the influence channels, and then conducts an empirical study of the actual impact and channels by using hope as a proxy variable for farmers' endogenous motivation, and utilizing the research data of 575 farmers in Ningxia Hui Autonomous Region. The results of the study are as follows: (1) Inclusive finance participation significantly and positively affects the endogenous motivation of farmers. In other words, the more types of inclusive financial services farmers participate in, the higher their expected future income growth goals, and the more means and ways they can think of to achieve the expected goals. They also have more confidence and perseverance to persist in and pursue their goals in the face of difficulties and setbacks. (2) Social comparison and social interaction are important channels through which inclusive finance participation affects the endogenous motivation of farmers. After participating in inclusive financial services, farmers' social networks continue to expand, and social comparison and social interaction become stronger. In this process, farmers' aspirations, pathway thinking and agency thinking are constantly strengthened, leading to an improvement in endogenous motivation. (3) Inclusive finance participation has a significant positive impact on the hopes of farmers with different income levels and genders. Inclusive finance participation has a stronger effect on raising the hopes of high-income families and female farmers. Loans can significantly enhance farmers' aspirations, pathway thinking and agency thinking. Deposits, insurance, and wealth management all have a positive impact on the three elements of hopes, but deposits significantly enhance farmers' aspirations, while the impact on pathway thinking and agency thinking is not significant. Insurance and wealth management both significantly enhance agency thinking, while the impact on aspirations and pathway thinking is not significant. Based on these findings, this article proposes policy recommendations: promoting more farmers to participate in inclusive financial business, actively expanding the boundaries of financial services, proactively helping farmers to build social networks and social platforms, and targeted innovation of exclusive products for rural revitalization.
The main contribution of this article lies in using interdisciplinary research methods such as psychology and sociology to explore the impact of inclusive finance participation on the endogenous motivation of farmers from the perspective of alleviating internal psychological constraints. It provides theoretical support for the social effects of inclusive finance participation and helps expand the research on the effects of inclusive finance participation. The research findings contribute to optimizing inclusive finance policies and enhancing the effectiveness of inclusive finance participation.

Key words: Inclusive Finance, Institutional Logic, Endogenous Motivation, Hope

摘要： 农户内生动力不足是当前制约我国“三农”发展的痛点和难点。基于制度逻辑视角,以希望作为农户内生动力的代理变量,利用宁夏575位农户的调研数据 ,证实普惠金融参与能显著提升农户的希望,激发农户内生动力。具体表现为:参与普惠金融业务类型越多,农户希望提升越多;普惠金融参与主要通过社会比较和社会互动影响农户希望;相对于低收入家庭和男性,普惠金融参与对高收入家庭和女性的希望影响更大;贷款能显著提升农户希望,存款、保险和理财对农户希望的影响不显著或不稳定。由此,从推动更多农户参与普惠金融业务,积极拓展金融服务边界、帮助农户搭建社会网络和社交平台,以及有针对性地创新乡村振兴专属产品三个层面提出政策建议。

关键词: 普惠金融, 制度逻辑, 内生动力, 希望