Abstract: Brand is the important of regional image, the regional competitiveness is the key influencing factors. This study based on variable selection principles such as objectivity, comparability, scientific basis, from the brand input, output, brand formation and diffusion and so on four aspects to build a system to measure the competitiveness of provinces variables, and using the principal component analysis method to compare the formation in 2010 and 2012, the brand of the provincial competitiveness gap of inter-provincial research of brand competitiveness gap is more and more obvious, and shows the tendency of expansion. , suggested the government to strengthen the consciousness of brand cultivation from the policy level and make up the brand formation of the provincial gap, the provinces should also actively promote the brand strategy implementation and enhance the protection of intellectual property rights of the provinces brand, the social various aspects efforts should be made to the brand for the provincial brewing good external environment.

摘要： 品牌是区域形象的重要体现，也是区域竞争力的关键性影响因素。本研究基于客观性、可比性、科学性等变量选择原则基础上，从品牌投入、品牌输出、品牌形成与品牌扩散等四个方面构建了衡量省区竞争力的变量体系，并利用主成分和聚类分析法比较了2010年和2012年品牌形成的省际竞争力差距，研究认为品牌形成的省际竞争力差距越来越明显，且呈现扩大化的趋势。对此，建议政府强化品牌培育的意识并从政策层面弥补品牌形成的省际差距，各省区也应积极推进品牌战略实施并加大对各省区品牌的知识产权保护，社会各方面应努力为所在省区品牌发展酿造良好的外部环境。