关键词: 关键词：社会化媒介, 成熟品牌, 非熟悉品牌, 品牌资产

Abstract: Abstract： Social media marketing has become an important part of corporate marketing activities, but a lot of companies do not figure out what benefits social marketing will bring to the brand. Based on the four dimensions of brand equity, this article starts from mature brands and non-familiar brand，the result is brand maturity has moderating effect on the increasing of company brand equity in the social media marketing.

Key words: Key words：Social media, Mature brands, Unfamiliar brands, Brand equity