Abstract: Brand is the important of regional image, the regional competitiveness is the key influencing factors. This study based on variable selection principles such as objectivity, comparability, scientific basis, from the brand input, output, brand formation and diffusion and so on four aspects to build a system to measure the competitiveness of provinces variables, and using the principal component analysis method to compare the formation in 2010 and 2012, the brand of the provincial competitiveness gap of inter-provincial research of brand competitiveness gap is more and more obvious, and shows the tendency of expansion. , suggested the government to strengthen the consciousness of brand cultivation from the policy level and make up the brand formation of the provincial gap, the provinces should also actively promote the brand strategy implementation and enhance the protection of intellectual property rights of the provinces brand, the social various aspects efforts should be made to the brand for the provincial brewing good external environment.