Abstract: 　　　The paper merges the China’s industrial enterprises data and import -export trade data during 2000 and 2006, and tests the effect of environmental regulation on enterprises export destination. The results show that environmental regulation promotes enterprise export destination to developed countries, and also improve firm’s productivity. The instrumental variable estimation results also prove that the results are more robust. We also expand the scope of the developed countries and distinguish the corporate ownership of firms, the results support our conclusion. This suggests that the innovation effect of environmental regulation provides quality assurance and technical support for the firms export to developed countries. In addition, export destination choice plays an important role in raising firms’ productivity. Therefore, reasonable environmental regulation is not only beneficial to the management of pollution , but also has important significance to firms’ productivity.