Abstract: Abstract：the quality and safety of agricultural products has attracted more and more attention of consumers and the whole society, based on the systematical reviews the domestic and foreign related theory research literature, through the survey data, using empirical method, analyzes the different characteristics of the consumers of agricultural product safety and quality concerns, puts forward relevant management strategies, which provides an important basis for the management of quality and safety of agricultural products and strengthen the manageeement of the market, but also conducive to further regulate the production of agricultural products and circulation, enhance domestic competitiveness of agricultural products.