Abstract: Rather than accepting the media information passively, recipients will also consider specific situations actively and form their own opinions. As part of the recipients, the reformation of auditors’ opinions will also be affected by many factors. Based on the Chinese stock A market data during year 2005-2010, this paper investigated the media influence on the audit’s decision from the perspective of audit fee which included accounting firms’ scale, enterprise ownership and equity restriction. The authors find that the big ten accounting firms are more sensitive to the media report and thus they ask for higher audit fee. Auditors ask for higher risk premium for the media attention on the state-owned enterprises, and the influence of media attention and equity restriction can substitute for each other during audit pricing. Media attention has played the role of corporate governance through audit mechanism, and this effect is influenced by accounting firms’ reputation, enterprise restriction and the nature of property rights. The paper not only provides the evidences that influent audit judgment but also implies the unique trait of auditors facing media information.