商品回报型众筹项目融资效率研究——以Kickstarter平台为例

财经论丛 ›› 2016, Vol. 32 ›› Issue (8): 44-50.

商品回报型众筹项目融资效率研究——以Kickstarter平台为例

韩騄,王玮琳,张元萍

天津财经大学

收稿日期:2015-01-08 修回日期:2016-05-30 出版日期:2016-08-10 发布日期:2016-09-20
通讯作者: 韩騄
基金资助:
天津财经大学研究生创新基金

Purchase crowdfunding projects financing efficiency research--in case of kickstarter

Received:2015-01-08 Revised:2016-05-30 Online:2016-08-10 Published:2016-09-20

摘要/Abstract

摘要：

摘要：本文以商品众筹模式为研究对象，首先运用数据包络法对美国Kickstarter众筹平台的14种门类筹资项目的筹资效率进行了定量分析，结果发现：筹资效率较高的项目门类具有受众群体轻龄化、产品科技化及口碑基础佳等特征；并且，在众筹融资的过程中众筹这一融资形式会不断强化该产品或项目的口碑传播和市场反馈，以促进该产品或项目的后期延展及二次融资等。鉴于此，本文认为该效率研究对国内商品众筹平台具有一定的借鉴意义，并就相关结论提出了建设我国商品众筹平台的建议。

Abstract:

Abstract: this paper used commodity?crowdfunding?model for reference to research scientific and technological achievements financing.First,we uesed data?envelopment analysis to research the financing?efficiency of 14 categories projects on American crowdfunding?platform?Kickstarter,we found that the characteristics of?high financing?efficiency?categories?are?local ?having light age of audience and a good social?work of mouth spread.Then,the process of public financing will continue to strengthen the reputation of the product or project. In view of this, this paper argues that the efficiency of study has reference value for domestic platform, so we suggested some supporting advice.

中图分类号:

f832.39

韩騄张元萍. 商品回报型众筹项目融资效率研究——以Kickstarter平台为例[J]. 财经论丛, 2016, 32(8): 44-50.