绿色消费态度行为缺口的研究进展

财经论丛 ›› 2017, Vol. 33 ›› Issue (11): 95-103.

绿色消费态度行为缺口的研究进展

王建国^1,2, 王建明¹, 杜宇²

1.浙江财经大学工商管理学院,浙江杭州 310018;
2.安徽理工大学经济与管理学院,安徽淮南 232001

收稿日期:2016-10-08 出版日期:2017-11-10 发布日期:2017-11-10
作者简介:王建国(1979-),男,河北沧州人,浙江财经大学工商管理学院副教授,安徽理工大学博士后; 王建明(1979-),男,江苏靖江人,浙江财经大学工商管理学院教授,博士; 杜宇(1985-),女,安徽池州人,安徽理工大学经济与管理学院讲师,博士。
基金资助:
国家社会科学基金资助项目(15BJY046);国家自然科学基金资助项目(71673238);教育部留学回国人员科研启动基金(教外司留[2015]311号);安徽省教育厅人文社会科学重点项目(SK2015A318;SK2015A320)

A Review of the Research on the Attitude Behavior Gapin Green Consumption and Future Prospects

WANG Jianguo^1,2, WANG Jianming¹, DU Yu²

1. School of Business Administration, Zhejiang University of Finance & Economics, Hangzhou 310018, China;
2. School of Economics and Management, Anhui University of Science and Technology, Huainan 232001, China

Received:2016-10-08 Online:2017-11-10 Published:2017-11-10

摘要/Abstract

摘要： 绿色消费态度行为不一致之谜已存在40多年,但鲜见国内外学者对绿色消费态度行为缺口相关研究进行系统回顾。为了从理论上解开这一谜团,本文从绿色消费态度行为缺口的内涵界定、类型维度、综合测量、多维动因、修复策略和效果评价等方面,对国内外相关文献进行梳理,最后,说明绿色消费态度行为缺口的发展趋势和研究展望。

关键词: 绿色消费, 态度强度, 行为强度, 态度行为缺口, 修复策略

Abstract: The puzzle on attitude behavior gap in green consumption has been in existence for more than 40 years, but few domestic and foreign scholars have systematically reviewed the related research. In order to theoretically solve this puzzle, this paper conducts a review of the attitude behavior gap in green consumption from the following aspects: connotation definition, categorisation, measurement, casuses, and intervention measures. Finally, some possible future research directions of the attitude behavior gap in green consumption are expounded.

Key words: Green Consumption, Attitude Intensity, Behavior Intensity, Attitude Behavior Gap, Intervention Measures

中图分类号:

F270

王建国, 王建明, 杜宇. 绿色消费态度行为缺口的研究进展[J]. 财经论丛, 2017, 33(11): 95-103.

WANG Jianguo, WANG Jianming, DU Yu. A Review of the Research on the Attitude Behavior Gapin Green Consumption and Future Prospects[J]. , 2017, 33(11): 95-103.

参考文献

[1] 陈凯,彭茜.参照群体对绿色消费态度-行为差距的影响分析[J].中国人口·资源与环境,2014,24(5):458-461.
[2] Van Vugt M. Community Identification Moderating the Impact of Financial Incentives in a Natural Social Dilemma: Water Conservation[J]. Personality and Social Psychology Bulletin, 2001, 27(11): 1440-1449.
[3] 吴波.绿色消费研究评述[J].经济管理,2014,36(11):178-189.
[4] Wicker, A.W. Attitudes versus Actions: The Relationship of Verbal and Overt Behavior Response to Attitude Objects[J]. Journal of Social Issues, 1969, 25(4): 41-78.
[5] Maloney, M., & M. Ward. Ecology: Let's Hear from the People: An Objective Scale for the Measurement of Ecological Attitudes and Knowledge[J]. American Psychologist, 1973, 28: 583-586.
[6] Belz, F. M., & Peattie, K. Sustainability Marketing: A Global Perspective[M]. Chichester: Wiley, 2009.
[7] Bray, J., Johns, N., & Kilburn, D. An Exploratory Study into the Factors Impeding Ethical Consumption[J]. Journal of Business Ethics, 2011, 98(4): 597-608.
[8] Carrington, M.J., Neville, B. & Whitwell, G. Why Ethical Consumers don't Walk their Talk: Towards a Framework for Understanding the Gap between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers[J]. Journal of Business Ethics, 2010, 97: 139-158.
[9] De Pelsmaker, P., Driesen, L., & Rayp, G. Do Consumers Care about Ethics? Willingness to Pay for Fair-trade Coffee[J]. Journal of Consumer Affairs, 2005, 39(2), 363-385.
[10] Nicholls, A., & Lee, N. Purchase Decision-Making in Fair Trade and the Ethical Purchase ‘Gap’: ‘is there a Fair Trade Twix?’[J]. Journal of Strategic Marketing, 2006, 14(4): 369-386.
[11] Mainieri, T., Barnett, E.G., Valdero, T.R., Unipan, J.B. and Oskamp, S. Green Buying: the Influence of Environmental Concern on Consumer Behavior[J]. Journal of Social Psychology, 1997, 137(2): 189-204.
[12] Davies, J., Foxall, G. R., & Pallister, J. Beyond the Intention-behaviour Mythology: An Integrated Model of Recycling[J]. Marketing Theory, 2002, 2: 29-113.
[13] Young, W., Hwang, K., McDonald, S., & Oates, C. J. Sustainable Consumption: Green Consumer Behaviour when Purchasing Products[J]. Sustainable Development, 2010, 18(1): 20-31.
[14] Antonetti P., Maklan S. How Categorisation Shapes the Attitude-behaviour Gap in Responsible Consumption[J]. International Journal of Market Research, 2015, 57(1):51-72.
[15] Boulstridge, E., & Carrigan, M. Do Consumers Really Care about Corporate Responsibility? Highlighting the Consumer Attitude-behaviour gap[J]. Journal of Communication Management, 2000, 4(4): 355-368.
[16] Carrigan, M., & Attalla, A. The Myth of the Ethical Consumer-Do Ethics Matter in Purchase Behaviour?[J]. Journal of Consumer Marketing, 2001, 18(7): 560-578.
[17] Chatzidakis, A., Hibbert, S., & Smith, A. P. Why People don't Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralization[J]. Journal of Business Ethics, 2007, 74(1): 89-100.
[18] Peattie, Kenneth. Towards Sustainability. The Third Age of Green Marketing[J]. The Marketing Review, 2001, 2 (2): 129-146.
[19] 高海霞,张敏.消费者矛盾态度研究综述与展望[J].外国经济与管理,2016,38(2):62-74.
[20] Upmeyer A, Six B, et al. Attitudes and Behavioral Decisions[M]. Springer-Verlag New York Inc, 1989.
[21] 施卓敏,吴路芳,邝灶英.面子意识如何逆转自私行为？——社会价值取向对生态消费的影响[J].营销科学学报,2014,10(2):59-81.
[22] 郑晓莹,彭泗清.补偿性消费行为:概念、类型与心理机制[J].心理科学进展,2014,22(9):1513-1520.
[23] Ajzen I. The Theory of Planned Behavior[J]. Organizational Behavior and Human Decision Processes, 1991, 50(2):179-211.
[24] Sherman S J, Rose J S, Koch K, et al. Implicit and Explicit Attitudes toward Cigarette Smoking: The Effects of Context and Motivation[J]. Journal of Social and Clinical Psychology, 2003, 22(1): 13-40.
[25] 张露,帅传敏,刘洋.消费者绿色消费行为的心理归因及干预策略分析[J].中国地质大学学报(社会科学版),2013,13(5):49-55.
[26] 孙剑,李锦锦,杨晓茹.消费者为何言行不一:绿色消费行为阻碍因素探究[J].华中农业大学学报(社会科学版),2015,5:72-81.
[27] Moraes, C., Carrigan, M., & Szmigin, I. The Coherence of Inconsistencies: Attitude-behaviour Gaps and New Consumption Communities[J]. Journal of Marketing Management, 2012, 28: 103-128.
[28] Papaoikonomou, E., Ryan, G., & Ginieis, M. Towards a Holistic Approach of the Attitude Behaviour Gap in Ethical Consumer Behaviours: Empirical Evidence from Spain[J]. International Advances in Economic Research, 2011, 17 (1): 77-88.
[29] 王建国,杜伟强.基于行为推理理论的绿色消费行为实证研究[J].大连理工大学学报(社会科学版),2016,37(2):13-18.
[30] Gleim M.R., Smith J.S., Andrews D., Joseph Cronin Jr. J. Against the Green: A Multi-method Examination of the Barriers to Green Consumption[J]. Journal of Retailing, 2013, 89(1): 44-61.
[31] 杨波.消费品市场漂绿问题及治理[M].北京:社会科学文献出版社,2014.
[32] 杜伟强,曹花蕊.基于自身短期与社会长远利益两难选择的绿色消费机制[J].心理科学进展,2013,21(5):775-784.
[33] 杨智,邢雪娜.可持续消费行为影响因素质化研究[J].经济管理,2009,31(6) :100-105.
[34] Derksen, L., & J. Gartrell. The Social Context of Recycling[J]. American Sociological Review, 1993, 58: 434-442.
[35] 陈启杰,田圣炳.论从消费者主权到可持续消费的转型[J].上海财经大学学报,2008,10(5): 81-88.
[36] Lyon T. P., Montgomery A. W. The Means and End of Greenwash[J]. Organization & Environment, 2015, 28: 223-249.
[37] Kim, S., & Rucker, D. D. Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption[J]. Journal of Consumer Research, 2012, 39 (4), 815-830
[38] Griskevicius, V., Tybur, J. M., Van den B. Going Green to be Seen: Status, Reputation, and Conspicuous Conservation[J]. Journal of Personality and Social Psychology, 2010, 98: 392-404.
[39] Jap W. Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands[J]. The Journal of International Management Studies, 2010, 5(1): 183-192.
[40] 施卓敏,郑婉怡,邝灶英.中国人面子观在RM和FM模型中的测量差异及其对绿色产品偏好的影响研究[J].管理学报,2017,14(8):1208-1218.
[41] Strizhakova, Y., & Coulter, R. A. The “Green” Side of Materialism in Emerging BRIC and Developed Markets: The Moderating Role of Global Cultural Identity[J]. International Journal of Research in Marketing, 2013, 30(1): 69-82.
[42] Aknin, L. B., Hamlin, J. K., & Dunn, E. W. Giving Leads to Happiness in Young Children[J]. PLOS One, 2012, 7(6), e39211.
[43] Dwyer W O, Frank C L, Melissa K, et al. Critical Review of Behavioral Interventions to Preserve the Environment[J]. Environment and Behavior, 1993, 25(5): 275-321.
[44] 王建明.消费碳减排政策影响实验研究[M].北京:科学出版社,2016.
[45] Tampier, M. Emissions Credit Trading & Renewables : An Assessment of Present and Future Opportunities[J]. Refocus, 2003, 4(2): 46-49.
[46] Asensio O I, Delmas M A. Nonprice Incentives and Energy Conservation[J]. Proceedings of the National Academy of Science, 2015, 112(6):510-515.
[47] 芈凌云,杨洁,俞学燕,杜乐乐.信息型策略对居民节能行为的干预效果研究——基于Meta分析[J].软科学,2016,30(4):89-92.
[48] 王建明.环境情感的维度结构及其对消费碳减排行为的影响[J].管理世界,2015, (12):82-95.
[49] Friedman, M. A Positive Approach to Organized Consumer Action: The ‘Buycott’ as an Alternative to Boycott[J]. Journal of Consumer Policy, 1996, 19(4): 439-451.
[50] Dunn, E. W., Aknin, L. B., & Norton, M. I. Spending Money on Others Promotes Happiness[J].Science, 2008, 319(5870): 1687-1688.
[51] Peattie, Kenneth. Green Consumption: Behavior and Norms[J]. Annual Review of Environment and Resources, 2010, 35 (1): 195-228.
[52] Westaby, James D. Behavioral Reasoning Theory: Identifying New Linkages Underlying Intentions and Behavior[J]. Organizational Behavior and Human Decision Processes, 2005, 98 (2): 97-120.
[53] Claudy M C, Peterson M, O'Driscoll A. Understanding the Attitude-behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory[J]. Journal of Macromarketing, 2013, 33(4): 273-287.
[54] 贺爱忠,李希凤.零售商店绿色产品类别对消费者惠顾意愿的影响研究[J].商业经济与管理,2016,292(2):5-17.