实名制改善了基础电信运营商的绩效吗？——基于中介效应模型的实证检验

财经论丛 ›› 2018, Vol. 34 ›› Issue (9): 13-20.

实名制改善了基础电信运营商的绩效吗？——基于中介效应模型的实证检验

杨永聪¹, 刘慧婷², 李阳³

1.广东外语外贸大学粤港澳大湾区研究院,广东广州 510006;
2.华南农业大学经济管理学院,广东广州 510642;
3.中国电信股份有限公司广州分公司,广东广州 510620

收稿日期:2018-01-26 出版日期:2018-09-10 发布日期:2018-09-11
作者简介:杨永聪(1987-),男,广东茂名人,广东外语外贸大学粤港澳大湾区研究院讲师,博士;刘慧婷(1989-),女,广东东莞人,华南农业大学经济管理学院博士生;李阳(1980-),男,湖北沙市人,中国电信股份有限公司广州分公司经济师,广东外语外贸大学经济贸易学院硕士生。
基金资助:
国家自然科学基金青年项目(71703028);广东省自然科学基金博士启动项目(2017A030310615);广东省普通高校人文社会科学研究项目(2016WQNCX028)

Does Real-name Registration System Improve the Performance of Basic Telecom Operators? ——An Empirical Test Based on Mediating Effect Model

YANG Yongcong¹, LIU Huiting², LI Yang³

1.Institute of Studies for the Great Bay Area,Guangdong University of Foreign Studies,Guangzhou 510006,China;
2.College of Economics & Management,South China Agricultural University,Guangzhou 510642,China;
3.Guangzhou Branch,China Telecom Co Ltd,Guangzhou 510620,China

Received:2018-01-26 Online:2018-09-10 Published:2018-09-11

摘要/Abstract

摘要： 在分析理论建模的基础上,本文应用中介效应模型实证检验实名制政策对我国基础电信运营商绩效的影响。研究结果表明,实名制有效改善我国基础电信运营商的绩效,且其改善作用部分地是通过中介效应实现的。实名制的落实有效打击电信诈骗行为,降低运营商的维护成本;实名登记为运营商识别用户信息和开展市场推广提供便利,增加运营商的营业收入。据此,基础电信运营商应主动落实好实名制的各项要求,以此为契机推进公司业务模式和增长路径的转型升级,实现以市场规模为导向的发展路径跃迁至以用户价值为导向的发展路径。

关键词: 实名制, 基础电信运营商, 中介效应, 电信诈骗

Abstract: Based on theoretical analysis, this paper empirically tests the impact of real-name registration policy on the performance of China's basic telecom operators by using the mediating effect model. The results show that the real-name registration system effectively improves the performance of basic telecom operators with mediating effects. For one thing, the implementation of the real-name registration system could effectively crack down on telecommunications frauds and reduce the maintenance costs of operators. For another, real-name registration could facilitate operators' identification of user information and marketing promotion, thus increasing the operation income of operators. To this end, the basic telecom operators should implement the real-name registration system as required initiatively, and take it as an opportunity for transformation and upgrading of its business mode and development path achieving the transition from the market scale-oriented development path to the user value-oriented development path.

Key words: Real-name Registration System, Basic Telecom Operator, Mediating Effect, Telecom Fraud

中图分类号:

F621

杨永聪, 刘慧婷, 李阳. 实名制改善了基础电信运营商的绩效吗？——基于中介效应模型的实证检验[J]. 财经论丛, 2018, 34(9): 13-20.

YANG Yongcong, LIU Huiting, LI Yang. Does Real-name Registration System Improve the Performance of Basic Telecom Operators? ——An Empirical Test Based on Mediating Effect Model[J]. , 2018, 34(9): 13-20.

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