财经论丛 ›› 2019, Vol. 35 ›› Issue (7): 95-101.

• 工商管理 • 上一篇    下一篇

社会距离会影响人们的慷慨程度吗?——社会折现的研究综述

张武科, 金佳   

  1. 宁波大学商学院,浙江 宁波 315211
  • 收稿日期:2017-12-01 出版日期:2019-07-10 发布日期:2019-07-08
  • 作者简介:张武科(1990-),男,浙江宁波人,宁波大学商学院讲师,博士;金佳(1987-),女,浙江宁波人,宁波大学商学院副教授,博士。
  • 基金资助:
    积极心理学研究基金项目(0020344)

Does Social Distance Affect Generosity? ——A Literature Review of Social Discounting

ZHANG Wuke, JIN Jia   

  1. School of Business, Ningbo University, Ningbo 315211, China
  • Received:2017-12-01 Online:2019-07-10 Published:2019-07-08

摘要: 社会折现是指人们对于不同社会距离的人表现出不同慷慨程度的现象。本文首先回顾社会折现的相关概念与数理模型,归纳模型的特点及其应用;其次在模型研究的基础上,梳理社会折现的关键影响因素(如金额、决策环境以及个体因素等);而后论述近年出现的社会折现神经机制研究;最后总体评述社会折现的研究现状并展望其未来的研究方向。

关键词: 社会折现, 社会距离, 慷慨程度, 双曲模型

Abstract: Social discounting refers to the phenomenon that people show different degrees of generosity to people with different social distances. This paper first reviews the relevant concepts and mathematical models of social discounting and summarizes the characteristics and applications of these models, and then sorts out the key influencing factors of social discounting, such as the amount of the money, the decision-making environment and individual factors. In addition, this paper further discusses the emerging studies on the neural mechanisms of social discounting. Finally, this paper summarizes the research status of social discounting and proposes suggestions for future studies.

Key words: Social Discount, Social Distance, Generosity, Hyperbolic Model

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