关键词: 绿色转型, 信息消费, 技术创新, 供应链

Abstract: This paper utilizes the national information consumption pilot policy as a quasi-natural experiment, based on the panel data of A-share listed companies in China from 2011 to 2022, and employs a multi-period difference-in-differences method to empirically examine the driving effect and transmission mechanism of information consumption on corporate green transformation. The empirical results show that information consumption has a significant empowering effect on corporate green transformation, and its mechanism of action includes accelerating corporate digital transformation, strengthening green technological innovation, and optimizing human capital structure. This effect is more pronounced in non-state-owned enterprises, enterprises with high data element utilization levels, enterprises in heavily polluting industries, and in regions with well-developed information infrastructure and digital inclusive finance. Further analysis indicates that information consumption significantly promotes the green transformation of upstream suppliers through vertical spillover effects, but the spillover effect on the green transformation of downstream customers is relatively insignificant. This study expands the theoretical cognitive dimension of the economic effects of information consumption and provides policy implications for building a coordination mechanism between the digital economy and green development.

Key words: Green Transformation, Information Consumption, Technology Innovation, Supply Chain