Abstract: Revitalization of cultural industry and rapid growth in cultural consumption has been a new feature for transition economy in China. Based on provincial panel data from year 2002 to 2013, the empirical analysis confirms that not only cultural consumption helps improving total consumption, but also significantly improves internal structure of consumption, especially with a prominent trend of consumption servitization. Due to inclusive growth in all kinds of consumption expenditure guaranteed by revenue growth, cultural consumption doesn’t cause apparent crowding-out effect on expenditure of non-durable and durable goods. Further study also confirms, with sustained release of long-term revenue growth brought by income multiplier plans, and accompanied by reduction of excess precautionary savings brought by social security system improvement, cultural consumption will promote non-durable goods and service related consumption further through crowding-in effect.