Abstract: Customer misbehavior is the new research direction of service failure. Compared with the past research of service failure, the subject of service failure presents the tendency of dualization. Moreover, customer misbehavior gained increasing attention from academia and business community, which provides a new idea for bettering the relationship between customers and businesses. This paper introduces the method of productive authors analysis and co-word analysis of mapping of knowledge innovatively. With the bibliometric methods of science, we summarize the academic achievements on the research of customer misbehavior from front researchers and cutting-edge research fields. On the basis of previous studies, the author makes an intensive expectation for the future research.