Abstract: In the context of Chinese wine market continued growth, it has important theoretical and practical significance to research whether the repeated purchasing behavior of wine importers is affected by the performance standards which they choose a foreign supplier. In this paper, it builds a theoretical model and proposes hypotheses by grouping the traditional supplier selection criteria into the brand's functional performance and introducing the concept of brand emotional performance, taking customer satisfaction as mediating variables and repeated purchasing intention as the dependent variable. The data collected through 206 questionnaires from Chinese wine importers and the conclusions are as follows: the functional performance and emotional performance of suppliers will positively affect importers’ satisfaction, where the functional performance of suppliers also positively affects importers’ repeated purchasing intention, but emotional performance has no direct effect. The emotional performance has an indirect affect on their repurchase intention by influencing satisfaction importer. These results serve to remind foreign wine suppliers of concerning about all the performance criteria including emotional from a strategic perspective.