大数据时代物流末端配送、消费体验需求满足及其价值创造能力提升

财经论丛 ›› 2017, Vol. 33 ›› Issue (1): 95-104.

大数据时代物流末端配送、消费体验需求满足及其价值创造能力提升

陈永平, 李赫

安徽财经大学工商管理学院,安徽蚌埠 233030

收稿日期:2016-03-22 出版日期:2017-01-10 发布日期:2017-01-10
作者简介:陈永平(1979-),男,江苏无锡人,安徽财经大学工商管理学院副教授,博士;李赫(1988-),女,安徽芜湖人,安徽财经大学工商管理学院硕士生。
基金资助:
安徽省哲学社会科学规划项目(AHSKY2016D11)

Logistics Endpoint Distribution, Demands Satisfaction of Consumption Experience and the Improvement of Value Creation Capacity in the Big Data Era

CHEN Yongping, LI He

School of Business Administration, Anhui University of Finance & Economics, Bengbu 233030,China

Received:2016-03-22 Online:2017-01-10 Published:2017-01-10

摘要/Abstract

摘要：

物流末端配送作为面向终端消费者的物流环节,消费者的体验需求及其满足程度成为实现物流末端配送效益的重要衡量标准。物流末端配送的数量与质量要求不断提高,其消费体验影响物流末端配送的市场竞争。物流末端配送需要满足多样化、个性化以及品质化的市场需求,注重消费体验需求满足中的价值创造。结合大数据时代的物流末端配送需求变化,根据物流末端配送的新要求、新特点,从物流末端配送的消费体验需求出发,基于消费体验需求满足的物流末端配送价值创造能力提升的多维视角,阐述提升路径,更好地适应大数据时代的市场竞争要求,满足消费者的物流末端配送体验需求,从而提升大数据时代物流末端配送的价值创造能力。

关键词: 大数据时代, 物流末端配送, 消费体验, 价值创造能力, 生鲜农产品

Abstract:

Logistics endpoint distribution is the end link facing terminal consumers. The experience demands and satisfaction of consumers become the important measure for obtaining distribution benefit. There have been increasing demands for quantity and quality of logistics endpoint distribution and the consumption experience of endpoint distribution affects market competition. The logistics endpoint distribution needs to meet the market demands of diversification, personalization and quality, and more attention should be paid to the value creation based on the demands satisfaction of consumption experience. Based on the changing demands of the logistics endpoint distribution in the big data era and the new demands and new characteristics of the logistics endpoint distribution, starting from the demands of consumption experience and from the multi-dimensional perspectives for improving the value creation capacity, this paper analyzes the improving paths of the value creation capacity. The aim is to adapt to the market competition and satisfy the demands of consumers' experience so as to improve the value creation capacity of logistics endpoint distribution in the big data era.

Key words: big data era, logistics endpoint distribution, consumption experience, value creation capacity, fresh agricultural products

中图分类号:

F272

陈永平, 李赫. 大数据时代物流末端配送、消费体验需求满足及其价值创造能力提升[J]. 财经论丛, 2017, 33(1): 95-104.

CHEN Yongping, LI He. Logistics Endpoint Distribution, Demands Satisfaction of Consumption Experience and the Improvement of Value Creation Capacity in the Big Data Era[J]. , 2017, 33(1): 95-104.

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