审计市场价格噪声对客户选择事务所的影响

财经论丛 ›› 2021, Vol. 37 ›› Issue (5): 72-81.

审计市场价格噪声对客户选择事务所的影响

严文龙¹, 陈宋生¹, 曹圆圆²

1.北京理工大学管理与经济学院,北京 100081;
2.北京石油化工学院经济管理学院,北京 102617

收稿日期:2020-10-05 出版日期:2021-05-10 发布日期:2021-05-12
通讯作者: 陈宋生(1966-),男,江西赣州人,北京理工大学管理与经济学院教授。
作者简介:严文龙(1990-),男,四川达州人,北京理工大学管理与经济学院博士生;曹圆圆(1991-),女,山西吕梁人,北京石油化工学院经济管理学院讲师,博士。
基金资助:
国家自然科学基金项目(71672009;71972011);国家自然科学基金青年项目(72002005)

The Impact of Audit Market Price Noise on Audit Firm Choice

YAN Wenlong¹, CHEN Songsheng¹, CAO Yuanyuan²

1. School of Management and Economics, Beijing Institute of Technology, Beijing 100081, China;
2. School of Economics & Management, Beijing Institute of Petrochemical Technology, Beijing 102617, China

Received:2020-10-05 Online:2021-05-10 Published:2021-05-12

摘要/Abstract

摘要： 以2012~2019年沪深A股上市公司为样本,引入噪声交易理论,探讨审计市场价格噪声对客户选择事务所的影响。发现审计市场价格噪声越大,客户越不愿意更换事务所;即使更换,也更愿意聘请有过长期合作的事务所;媒体关注能减轻市场价格噪声的影响。进一步研究中,与客户相比,事务所更容易从市场价格噪声中获益。2014年审计定价管制政策放开后,市场价格噪声增强,客户在更换事务所方面更加谨慎。研究有助于监管部门综合分析审计市场价格机制,制订更合理的定价机制。

关键词: 审计定价, 事务所变更, 市场价格噪声, 媒体关注

Abstract: Based on the data of Shanghai and Shenzhen A-share stock markets from 2012 to 2019, this paper employs the noise trading theory to discuss the impact of the audit market price noise on the choice of audit firms. It is found that the worse the price noise, the less likely clients are to change its incumbent audit firm. Even if they do make the change, they are also more willing to hire the audit firm with which they have a long-term cooperation in the past. Media coverage can moderate the influence of the market price noise. Further study shows that compared with audit clients, audit firms are more likely to benefit from the price noise. After the deregulation of the audit price control in 2014, the price noise have been on the increase, and the audit clients have become more cautious in changing their audit firms. This study is beneficial for related supervision departments to comprehensively analyze the audit price mechanism and develop a more proper one.

Key words: Audit Pricing, Audit Firm Switches, Market Price Noise, Media Coverage

中图分类号:

F239.2

严文龙, 陈宋生, 曹圆圆. 审计市场价格噪声对客户选择事务所的影响[J]. 财经论丛, 2021, 37(5): 72-81.

YAN Wenlong, CHEN Songsheng, CAO Yuanyuan. The Impact of Audit Market Price Noise on Audit Firm Choice[J]. , 2021, 37(5): 72-81.

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