关键词: 政府数字化关注, 公众数字化关注, 公司数字化转型, 准备与行动

Abstract: This article constructs a three-dimensional logical analysis framework of government-public-company, and uses sample data of listed companies to examine the impact of dual digital attention from the government and the public on the preparation and action of companies' digital transformation. Research has shown that: Firstly, government and public attention to digitalization can encourage companies to undergo digital transformation, meaning that as the level of government and public attention to digitalization increases, companies will not only prepare more for digital transformation, but also take more digital transformation actions. Secondly, based on the nature of enterprise property rights, government attention has a more significant impact on the transformation of state-owned enterprises, while public digital attention has a greater impact on the digital transformation of non-state-owned enterprises. In addition, based on the characteristics of the enterprise industry, the digital transformation effects of government and public attention are more pronounced in non-manufacturing enterprises. Thirdly, the dual digital attention of the government and the public can generate signaling effects, skill premium effects and R&D investment effects, which can promote companies to hold a more positive attitude towards digital transformation, influence the hiring of more high-tech employees, drive companies to increase research and development investment, and ultimately achieve digital transformation. Finally, there is a significant synergy effect between the government and the public's environmental attention. In situations of high public attention, government attention can serve as a support to achieve an “icing on the cake” effect; in the context of low government attention, public attention can serve as a supplement to achieve the effect of providing timely assistance. The conclusion of this article helps to open up the “black box” of a company's digital transformation, revealing the important role played by the government and the public's digital attention in promoting the company's digital transformation.

Key words: Government Digitalization Attention, Public Digitalization Attention, Digital Transformation of the Company, Preparation and Action