国际化与数字化如何协同驱动价值创造——资源编排视角的双案例研究

财经论丛 ›› 2025, Vol. 41 ›› Issue (8): 87-99.

国际化与数字化如何协同驱动价值创造——资源编排视角的双案例研究

刘慧倩^1,2, 李雪莹³, 蔡琬琳^1,2

1.浙江财经大学经济学院,浙江杭州 310018;
2.浙江省“八八战略”研究院,浙江杭州 310018;
3.浙江财经大学会计学院,浙江杭州 310018

收稿日期:2024-01-08 出版日期:2025-08-10 发布日期:2025-08-07
作者简介:刘慧倩(1993—),女,浙江金华人,浙江财经大学经济学院讲师,浙江省“八八战略”研究院成员;李雪莹(1992—),女,甘肃兰州人,浙江财经大学会计学院讲师;蔡琬琳(1992—),女,吉林通化人,浙江财经大学经济学院讲师,浙江省“八八战略”研究院成员。
基金资助:
浙江省哲学社会科学规划项目(23NDJC220YB);国家自然科学基金项目(72202203);浙江省自然科学基金项目(LQ22G020013)

How Can Internationalization and Digitalization Synergize to Drive Value Creation: A Dual-case Study from the Perspective of Resource Orchestration

LIU Huiqian^1,2, LI Xueying³, CAI Wanlin^1,2

1. School of Economics, Zhejiang University of Finance and Economics, Hangzhou 310018, China;
2. Zhejiang Research Institute of Eight-Eight Strategies, Hangzhou 310018, China;
3. School of Accounting, Zhejiang University of Finance and Economics, Hangzhou 310018, China

Received:2024-01-08 Online:2025-08-10 Published:2025-08-07

摘要/Abstract

摘要： 国际化与数字化已成为中国企业塑造竞争优势的关键动能。然而,现有关于国际化与数字化如何协同驱动价值创造这一问题的理论研究滞后于实践发展。本文基于资源编排视角探究国际化与数字化协同驱动价值创造的机制及演化路径,对华立与均胜的纵向案例研究发现:首先,国际化与数字化对价值创造的驱动机制在于企业通过对海外资源和数字资源的组合、捆绑形成特定能力,嵌入全球网络激发资源价值,推动企业和产业的双层价值创造。其次,国际化与数字化在驱动价值创造的过程中涌现出“成人达己”与“成己达人”两条演化路径,一是共生型海外资源编排与渐进式数字资源编排形成需求牵引与组织改造的协同作用,促使企业通过角色蜕变适应性地嵌入网络,推动回声形态价值创造;二是杠杆型海外资源编排与跨越式数字资源编排形成技术支撑与优势塑造的协同作用,促使企业通过伙伴搜索主动性地嵌入网络,推动涟漪形态价值创造。

关键词: 资源编排, 国际化, 数字化, 网络嵌入, 价值创造

Abstract: Internationalization and digitalization have emerged as pivotal drivers, enabling Chinese enterprises to forge new competitive advantages. However, existing theoretical research on how internationalization and digitalization synergize to drive value creation has not kept pace with practical advancements. This paper explores the mechanisms and evolutionary paths of value creation driven by internationalization and digitalization from the perspective of resource orchestration. The longitudinal case studies of Holley and Joyson reveal that: Firstly, the driving mechanism is that enterprises form specific capabilities by combining and bundling overseas and digital resources, and leveraging the network to stimulate resource value, thereby driving dual-layer value creation at both the enterprise and industry levels. Secondly, two evolutionary paths of “achieving others first and then achieving myself” and “achieving myself first and then achieving others” have emerged. One is the symbiotic overseas resource orchestration and progressive digital resource orchestration, which form a synergistic relationship centered on demand-pulling and organizational reforming, enabling enterprises to adaptively embed the network through role transformation and promote an echo pattern of value creation. The other is the leveraged overseas resource orchestration and leapfrog digital resource orchestration, which form a synergistic relationship centered on technological supporting and advantage shaping, enabling enterprises to actively embed the network through partner search and promote a ripple pattern of value creation.

Key words: Resource Orchestration, Internationalization, Digitalization, Network Embedding, Value Creation

中图分类号:

F425

刘慧倩, 李雪莹, 蔡琬琳. 国际化与数字化如何协同驱动价值创造——资源编排视角的双案例研究[J]. 财经论丛, 2025, 41(8): 87-99.

LIU Huiqian, LI Xueying, CAI Wanlin. How Can Internationalization and Digitalization Synergize to Drive Value Creation: A Dual-case Study from the Perspective of Resource Orchestration[J]. Collected Essays on Finance and Economics, 2025, 41(8): 87-99.

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