Cooperation, Competition and Corporate Philanthropic Donation

Abstract

Abstract: Partnership and Competition point at the roles of partners' and competitors' behaviors as the determinants of firm' practices. This is tested by how focal firms respond to philanthropy isomorphism of its partners and competitors based on institutional isomorphism. Based on the longitudinal data of corporate philanthropic donations by China's private listed companies from 2005 to 2016, this paperstudies how partners' and competitors' philanthropic donations shape focal firms' decision to follow the example of their partners and competitors, as well as the moderation role of firms' market status and the geographical distance with partners and competitors. The results not only demonstrate that philanthropy practices of partners and competitors compel focal firms to donate, but also confirm the moderating effects of firms' market status and the geographical distance. These findings provide stronger support to the institutional isomorphism perspective on philanthropy, enrich the institutional theory and the understanding of the determinants of corporate philanthropy, and offer helpful implications for firms' philanthropic activities.

Key words: Corporate Philanthropy, Partners' and Competitors' donation, Market Competitive Status, Geographical Distance

摘要： 合作关系和竞争关系是企业典型的社会关系,成为影响企业行为选择的重要参考。本文以2005至2017年中国民营上市公司为样本,从社交合法性视角,探讨企业如何应对合作者和竞争者实施慈善捐赠的同构压力以及企业市场竞争地位和地理距离对企业感知同构压力强度的调节作用。研究发现,为获得和维持社交合法性,企业会追随合作者和竞争者的慈善捐赠行为;市场竞争地位负向调节上述追随关系,地理距离促进企业追随合作者的慈善捐赠行为,减弱企业对竞争者的追随行为。上述结论丰富了制度理论的内涵和关于企业慈善捐赠动机的理解,为企业慈善捐赠实践提供有益启示。

关键词: 慈善捐赠, 合作者和竞争者捐赠, 市场竞争地位, 地理距离

CLC Number:

C93
F275

WANG Xincheng, LI Yuan. Cooperation, Competition and Corporate Philanthropic Donation[J]. , 2020, 36(12): 88-97.

王新成, 李垣. 企业合作、同行竞争与慈善捐赠[J]. 财经论丛, 2020, 36(12): 88-97.

References

[1] Gautier A., Pache A.C. Research on Corporate Philanthropy: A Review and Assessment [J]. Journal of Business Ethics, 2015, 126(3): 343-369.
[2] Carroll A. B. The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders [J]. Business Horizons, 1991, 7(8):39-48.
[3] Wang H., Qian C. Corporate Philanthropy and Corporate Financial Performance: The Roles of Stakeholder Response and Political Access[J]. Academy of Management Journal,2011, 54(6):1159-1181.
[4] 王建玲,李玥婷,吴璇.社会责任的信号作用——基于中国市场的研究[J]. 中国管理科学,2018,26(8):31-41.
[5] 钱丽华,刘春林,丁慧.慈善捐赠, 利益相关者动机认知与企业绩效——基于Heckman二阶段模型的实证研究[J]. 软科学,2018,32(5): 63-67.
[6] Jeong Y. C., Kim T. Y. Between Legitimacy and Efficiency: An Institutional Theory of Corporate Giving[J]. Academy of Management Journal,2019,62(5):1583-1608.
[7] 朱金凤.制度环境, 产权性质与公司慈善捐赠——来自沪深A股上市公司的经验证据[J]. 财经论丛,2015,199(10):77-87.
[8] Tilcsik A., Marquis C. Punctuated Generosity: How Mega-Events and Natural Disasters Affect Corporate Philanthropy in US Communities[J]. Administrative Science Quarterly,2013,58(1):111-148.
[9] Gao Y. Philanthropic Disaster Relief Giving As a Response To Institutional Pressure: Evidence From China[J]. Journal of Business Research,2011,64(12):1377-1382.
[10] Gao Y., Hafsi T. Government Intervention, Peers' Giving and Corporate Philanthropy: Evidence from Chinese Private SMEs[J]. Journal of Business Ethics,2015,132(2):433-447.
[11] DiMaggio P. J., Powell W. W. The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields[J]. American Sociological Review,1983,48(2):147-160.
[12] Oliver C. Strategic Responses to Institutional Processes[J]. Academy of Management Review,1991,16(1):145-179.
[13] Marquis C., Tilcsik A. Institutional Equivalence: How Industry and Community Peers Influence Corporate Philanthropy[J]. Organization Science,2016,27(5):1325-1341.
[14] Duysters G., Lavie D., Sabidussi A., et al. What Drives Exploration? Convergence and Divergence of Exploration Tendencies among Alliance Partners and Competitors[J]. Academy of Management Journal,2020.63(57):1425-1454.
[15] Marquis C., Glynn M. A., Davis G. F. Community Isomorphism and Corporate Social Action[J]. Academy of Management Review,2007,32(3):925-945.
[16] 刘云. 基于评价者视角的组织合法性研究: 合法性判断[J]. 外国经济与管理,2017,39(5):73-84.
[17] Mindruta D., Moeen M., Agarwal R. A Two-Sided Matching Approach For Partner Selection and Assessing Complementarities in Partners' Attributes In Inter-Firm Alliances[J]. Strategic Management Journal,2016,37(1):206-231.
[18] Galaskiewicz J. An Urban Grants Economy Revisited: Corporate Charitable Contributions in the Twin Cities, 1979-81, 1987-89[J]. Administrative Science Quarterly,1997,42(3):445-471.
[19] 鲍丰华,赵亚普,田龙伟,等.嵌入视角下的连锁董事网络, 制度环境与民营企业慈善捐赠[J]. 管理学报,2018,15(10):1037-1046.
[20] Asgari N., Tandon V., Singh K., et al. Creating and Taming Discord: How Firms Manage Embedded Competition in Alliance Portfolios to Limit Alliance Termination[J]. Strategic Management Journal,2018,39(12):3273-3299.
[21] Galaskiewicz J., Burt R. S. Interorganization Contagion in Corporate Philanthropy[J]. Administrative Science Quarterly,1991,36(1): 88-105.
[22] Jensen M., Kyung Kim B., Kim H. The Importance of Status In Markets: A Market Identity Perspective.In J. L. Pearce (Ed.), Status In Management and Organizations[M]. Cambridge: Cambridge University Press, 2011.
[23] 安同良,杨晨. 互联网重塑中国经济地理格局:微观机制与宏观效应[J]. 经济研究,2020,2(2):4-19.
[24] 王建平,吴晓云.网络价值创造能力,全球竞合战略与企业绩效——一个被调节的双重中介模型[J]. 广东财经大学学报,2018,33(1): 59-71.
[25] 王营,曹廷求.董事网络下企业同群捐赠行为研究[J]. 财经研究,2017,43(8):69-81.
[26] 陈仕华, 马超. 企业间高管联结与慈善行为一致性[J]. 管理世界,2011,12: 87-94.
[27] 邢立全,陈汉文.产品市场竞争,竞争地位与审计收费——基于代理成本与经营风险的双重考量[J]. 审计研究,2013,(3):50-58.
[28] Aiken L. S., West S. G., Reno R. R. Multiple Regression: Testing and Interpreting Interactions[M]. Newbury Park, CA: Sage,1991.
[29] 于连超,张卫国,毕茜.党组织嵌入与企业社会责任[J]. 财经论丛,2019,245(4):61-70.