Abstract: Circulation Industry is important industry in the entire national economy system which plays a bridging role between producers and consumers.In order to achieve modernization goal of circulation industry, we should change outdated way of thinking and make circulation firm become organizer in industrial chain who is main characters in customer value creation. “Four-in-one” contains the overall thought on development of circulation industry, which includes big circulation strategy, circulation industry innovation strategy, market opening strategy and industry ecosystem strategy. By strategic cooperation we can structure a strategic position of modern circulation in economy.

摘要： 流通产业是国民经济体系中的重要产业，是关联生产与消费的桥梁性产业。为了实现流通产业现代化的目标，首先需要转变传统观念，通过流通业的转型升级，使流通企业在顾客价值创造中发挥关键作用，成为生产、分销的产业链组织者。总体思路是采取“四位一体”战略，即通过大流通战略、流通产业创新战略、市场开放战略、流通产业生态系统进化战略的协同推进，确立现代流通业在国民经济中的战略地位。